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At Fruit Logistica 2017 Valagro customers testify to the value of innovative solutions for crop nutrition

Valagro, a leading company in the production and marketing of biostimulants and specialty nutrients, returns once again to Fruit Logistica in Berlin, the leading international trade fair for fruits and vegetables.

In addition to the Valagro team, some of the group's best international customers will be attending the 2017 edition, as guests of the three-day event, to discuss the value of the solutions for crop nutrition and health developed through Valagro's innovation and research.

Thanks to the know-how acquired over the past 30 years, sustainability is the hallmark of Valagro solutions which consist of biostimulants and specialty nutrients. These innovative solutions combine environmental sustainability and productivity as they help farmers to achieve better crop yield and quality by improving the efficiency of crops.

#YourExperienceOurValue is the title of the series of meetings that will be hosted from 8 to 10 February at the Group's booth (booth A01 - Hall 10.1), and it will feature four Valagro distributors: Salvi Vivai (Italy), Agricola Famosa (Brazil), Shipley Sales (Mexico) and Cooper Vineyards (USA).

They will tell of the positive results achieved in terms of the quantity and quality of melon production, wine grapes, strawberries and many other fruit crops by using Valagro solutions, including biostimulants and specialty nutrientsproduced through the group's on-going commitment to research and development.

#YourExperienceOurValue stems from the distinctive Valagro approach based on the centrality of the customer. This is the same approach that underpins Valagro Academy, the innovative training programme for the group's sales teams and customers, to create and share high-quality knowledge about the world of Valagro solutions for crop nutrition and biostimulants, which was officially presented at Fruit Logistica 2016.

Benoit Genot, Global Marketing Director of Valagro: "The added value of our solutions lies in our innovative and scientific approach, ensuring our customers optimal nutrition to get higher yields and better crop quality, using fewer precious resources and technical means. The initiative we are presenting together with our distributors here at Fruit Logistica 2017 meets the objective of emphasising that it is important to Valagro to provide increasingly customised solutions to respond in to the different needs of our customers a truly effective manner, as they are always at the centre of our work. Only in this way we can assure our customers a greater return on investment, and as a result growth and development in their markets of reference. Only in this way we can create and share value, as taught to us by the experience of our customers".